Section 1. Information Collection, Sharing and Disclosure.
It
is SINA's policy to respect the privacy of its users. When
you sign up as a registered member of SINA ("SINA Netizen"),
SINA will require your name, email address, gender, date and
place of birth, education, occupation, yearly household income
and zip code ("Registration Data"). In addition
to the Registration Data provided by you , SINA may also collect
and store certain personally identifiable information about
you in SINA's secure database, when you visit SINA's web site,
when you use some of SINA's services or products, or when
you enter promotions or sweepstakes on SINA's web site. SINA
also automatically receives and records information from your
browser including but not limited to your IP address, the
pages you requested and the time of request. SINA may use
the information it obtains relating to you, for its internal
business and marketing purposes, including but not limited
to (i) fulfilling your requests for certain products and services;
(ii) customizing the marketing materials and the content you
see on SINA's web pages; and (iii) contacting you about special
and new products. SINA may disclose your information to third
parties and share your information, including both the personally
identifiable and the aggregated information, with SINA's partners
and/or alliances, when (i) SINA gets your consent to share
the information; (ii) SINA needs to share your information
to provide the product or service you have requested; (iii)
SINA needs to send your information to companies who work
on behalf of SINA to provide a product or service to you;
(iv) required by subpoenas, court orders or legal process;
or when (v) your actions on SINA's web site violate SINA's
TOU or any of SINA's usage guidelines for specific products
or services on any applicable web page.
Section 2. Cookies.
SINA
may set and access its cookies on your computer. The general
purposes of using such cookies include but not limited to
(I) authenticating users for services provided by SINA to
them; (ii) counting the number of users accessing the Web
Site; (iii) providing users with relevant information according
to the preference specified by the users; and (iv) for SINA's
own convenience to indicate whether a specific user has paid
for the subscribed service or not. For your information and
notification, as certain companies serve the advertisements
within SINA's web site, SINA allows such companies, so-called
third-party ad servers or ad networks to set and access their
cookies on your computer. Such companies' use of their cookies
is subject to their own privacy policies, not this one. Such
companies do not have access to SINA's cookies.
Section 3. You
may edit and delete your SINA Netizen account information
and preferences.
You
may access to http://members.sina.com/edit/index.html to edit
your SINA Netizen account information. You may also delete
your SINA Netizen account information and preferences by emailing
such request to support@staff.sina.com
Section 4. Advertisements.
SINA
may, on behalf of its advertisers, display or send targeted
advertisements to you based upon nonpublic personal information
about you, provided however that in the process of doing so,
SINA will not disclose any nonpublic personal information
about you to the advertisers. Such advertisers include both
financial service providers and non-financial service providers.
If you feel interested in such advertisement and respond accordingly,
any personal information you give to the advertisers may give
the advertisers a clue about the characteristics used by them
to select the audience for further advertisement. If you do
not want to disclose any information about yourself to the
advertisers, do not respond to such advertisements. SINA will
not share your personally identifiable information with any
third party when you click on these advertisements.
Section 5. Changes
to this Privacy Policy.
SINA
may amend its privacy policy at any time and from time to
time. If SINA makes any substantial changes regarding how
SINA uses your personal information, SINA will notify you
by posting a prominent announcement on SINA's web site.
Section 6. Questions
or Comments.
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