WelcomeAbout SINA > Brief Introduction

We are an online media company serving China and the global Chinese communities. Our digital media network of (portal), (mobile portal) and (social media), enable Internet users to access professional media and user generated content (^UGC ̄) in multi-media formats from the web and mobile devices and share their interests to friends and acquaintances. offers distinct and targeted professional content on each of its region specific websites and a range of complementary offerings. provides information and entertainment content from SINA portal customized for mobile (WAP) users. Based on an open platform architecture to host organically developed and third-party applications, is a form of social media, featuring microblogging services and social networking services that allow users to connect and share information anywhere, anytime and with anyone on our platform.

Through these properties and other product lines and businesses, we offer an array of online media and social networking services to our user to create a rich canvas for businesses and brand advertisers to connect and engage with their targeted audiences. We generate the majority of our revenues from online advertising, MVAS and fee-based services.

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