| |
 |
SINA Mobile |
|
|
SINA¡¯s MVAS, launched in April 2002, allows users to receive news and information, download ring tones and pictures, and participate in dating and friendship communities. Users can order these services through the SINA website or through their mobile phones on a monthly subscription or pay-per-message basis. SINA offers MVAS through a wide range of products such as content downloading, news subscription and mobile games, on multiple platforms such as SMS, MMS, WAP, IVR, CRBT and KJAVA.
|
|
|
As many mobile phones are able to display and send text in Chinese, SINA developed a suite of short messaging services that includes user-customized information subscription, personal greetings, customized mobile phone screen decoration, personalized ring tones and mobile games.
|
|
|
|
Using general packet radio service (¡°GPRS¡±) technology, MMS enables users to download color pictures and sophisticated ring tones, as well as transmit more data per message. SINA MMS multimedia functionalities enable content and information exchanges in the form of text, graphics, audio and data. |
|
|
|
IVR (Interactive Voice Response) refers to all voice-activated information retrieval services. Users can obtain information via their mobile phones by dialing a list of fixed numbers and following a set of pre-recorded messages. Sample services include weather forecasting and data searching. IVR offers applications in the areas of interactive games and professional products.
|
|
|
|
SINA¡¯s WAP services use GPRS technology to provide users with news and other topical information, multimedia downloads, dating and community services and mobile search services.
|
|
|
|
CRBT refers to the ring tone heard by the callers prior to the call being answered. SINA¡¯s CRBT service gives mobile phone users the option to customize their ring back tone based on popular songs and special sound effects.
|
|
|
|
SINA KJAVA provides graphic and animated MVAS products on China Mobile¡¯s K-Java mobile platform. SINA KJAVA covers a full range of services including mobile games, animation and videos, portable tools and news updates.
|
|
|
|
Chinese
