| |
 |
SINA Mobile |
|
|
SINA Mobile, launched in April 2002, provides services in SMS, WAP, MMS, Coloring Ring Back Tone (CRBT), IVR, WAP, and KJAVA/BREW, with its product lines covering subscription, dating, games and downloads. Leveraging on the vast resources of its online portal content, SINA aims to build the leading fee-based VAS platform in China. Capitalizing on the development of high-speed wireless Internet access and wide-ranging wireless data services, SINA Mobile allows mobile phone users to view web pages and exchange office files expediently and instantaneously. SINA Mobile also stands at the forefront in network coverage, operation capability, as well as the number and capacity of data channels.
|
|
By integrating the resources of former SINA Wireless, Memestar, Crillion and StarVi and leveraging the strength of the SINA brand, SINA Mobile has reinforced its leading position in the Chinese mobile VAS industry. It has established premium content partnerships with renowned brands such as Time Warner, EMI
,SONY/BMG,GETTY IMAGES and WALKGAME to provide image and music downloads of numerous pop stars. SINA Mobile also maintains partnerships with major domestic telecom operators, including China Mobile, China Unicom, China Telecom and China Netcom to provide Chinese mobile users with the best-of-its-kind value-added content services.
|
|
SINA SMS includes user-customized information subscription, personal greetings, customized mobile phone screen decoration, personalized ring tones, mobile dating service and mobile games. Its flagship products include Headline News, News Surfing, Daily Jokes, and Dating Manuals.
|
|
|
|
SINA MMS boasts millions of subscribers and its unique multi-media functionalities enable content and information exchanges in the form of text, graphics, audio and data.
|
|
|
|
IVR (Interactive Voice Response) refers to all voice activated information retrieval services. Users can obtain information via their mobile phones by dialing a list of fixed numbers and following a set of pre-recorded messages. Sample services include weather forecasting and data searching. IVR represents one of the primary growth drivers for SINA Mobile and offers wide applications in the areas of interactive games and professional products.
|
|
|
|
SINA's WAP services allow users to browse content on their mobile phones similar to accessing information on Internet websites. SINA's WAP services use GPRS technology to provide users with color pictures and graphics, sophisticated ring tones, news, chatting and dating, games and entertainment.
|
|
|
|
RBT(Ring Back Tone) refers to the ring tone heard by the callers prior to the call being answered. SINA Mobile operates on nearly 90 RBT platforms, the largest of any service providers in China. SINA's CRBT service gives mobile phone users the option to customize their ring back tone based on popular songs and special sound effects.
|
|
|
|
SINA KJAVA/BREW provides graphic and animated VAS products on China Mobile's K-Java mobile platform. SINA KJAVA/BREW boasts hundreds of competitive products, covering a full range of services including mobile phone games, animation and videos, portable tools and news updates.
|
|
|
|
Chinese
