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SINA Corporation Files Investor Presentation Highlighting Record of Performance and Value Creation

  SINA Corporation Files Investor Presentation Highlighting Record of Performance and Value Creation

  Company Underscores Strength and Experience of Board in Guiding Successful Weibo Incubation and

  Establishing Core Business Foundation

  Board and Management Team Have Delivered Triple-Digit Three-Year Share Price Performance and

  Approximately $1.7 Billion of Capital Returns to Shareholders Since 2014

  Aristeia¨s Flawed Proposals Demonstrate Lack of Understanding of SINA¨s Business and Questionable

  Experience of Aristeia Candidates

  Urges Shareholders to Vote ^FOR ̄ the Election of Yichen Zhang and

  ^AGAINST ̄ the Election of Each of Aristeia¨s Nominees on the WHITE Proxy Card TODAY

  BEIJING, Oct. 12, 2017 C SINA Corporation (^SINA ̄ or the ^Company ̄) (NASDAQ: SINA), a leading online

  media company serving China and the global Chinese communities, today announced that it has filed an

  investor presentation with the Securities and Exchange Commission in connection with the Company¨s

  2017 Annual General Meeting of Shareholders (the ^Annual General Meeting ̄) to be held on November

  3, 2017. SINA shareholders of record at the close of business on September 20, 2017 are entitled to

  attend and vote at the Annual General Meeting.

  The presentation and other important information related to the Annual General Meeting can be found

  on the Company¨s website at corp.sina.com.cn/eng/AGM/.

  Highlights of the SINA presentation include:

  SINA¨s Board and management team are creating significant shareholder value. Under this Board,

  SINA has achieved outstanding financial and operational performance, including delivering record

  results across key metrics in the second quarter of 2017.

   In the second quarter of 2017, SINA delivered record non-GAAP income from operations growth

  of 235% year-over-year and record net revenue growth of 48% year-over-year

   SINA¨s relative share performance has grown 213% 1 over three years, outperforming the

  NASDAQ Composite Index and relevant peers

  SINA has the right Board in place, with significant relevant experience in China¨s Internet industry,

  professional online media and social media businesses as well as in finance and asset management at

  publicly-traded companies operating in China. Each SINA director also brings executive leadership

  experience.

   Directors with diverse backgrounds of experience and familiarity with the Chinese market were

  carefully selected for your Board

  1 All metrics are based on market data as of October 6, 2017. Based on mean of peers: AMZN, AMZN, BABA, CTRP, WUBA, GOOG, ATHM, JD,

  SOHU, BIDU, FENG VIPS, and SFUN. Source: Nasdaq.

   SINA¨s nominee, Yichen Zhang, brings more than 25 years of finance and capital markets

  industry experience in China, with in-depth institutional knowledge and investment

  management expertise

   SINA¨s Board developed and executed a long-term vision to fully incubate Weibo within SINA,

  identifying key investments that have supported Weibo¨s infrastructure and further contributed

  to its tremendous growth and outperformance. The Board¨s strategy, management and

  oversight of Weibo until Weibo¨s IPO created an opportunity for SINA shareholders to benefit

  greatly from Weibo¨s growth through SINA¨s approximately 123% share price appreciation since

  Weibo¨s IPO and through its distribution of Weibo shares 2

  The Board is highly aligned with the interests of all shareholders and has returned more than $1.7

  billion to shareholders through repurchases and dividends in just three years. The Board collectively

  owns approximately 12.8% of SINA¨s outstanding shares C approximately 200% 3 more than Aristeia

  Capital L.L.C.

   Since Mr. Chao declared the stock a significant buying opportunity in 2015 and personally

  purchased SINA shares at an above-market price, SINA shares have appreciated by

  approximately 210% 4

  Aristeia¨s nominees lack understanding and experience, while Aristeia¨s real issues seem to be its own

  fund redemptions and questionable trading calls during a period of share growth at SINA. Aristeia has

  no credible plan and its proposals are either not viable or would destroy shareholder value.

   Aristeia¨s assets under management sharply declining

  o 48.4% drop in AUM as reported on July 1, 2016 5

  o 11.5% drop in AUM as reported on January 1, 2017 6

   Aristeia engaged in sales of a significant amount of shares and equity related instruments of

  SINA throughout 2015 and 2016 C including in June 2015, when SINA was publicly

  demonstrating the value opportunity of SINA shares through the significant purchase by

  Chairman and Chief Executive Officer, Charles Chao, at an above market price. Aristeia

  ultimately sold a significant amount of shares and options, thereby missing the opportunity to

  achieve the millions of dollars in profits your Board delivered over the next two years. The SINA

  Board is not accountable for Aristeia¨s hindsight regrets resulting from its short-term trading

  strategy and lack of long-term vision

  SINA is already executing certain Aristeia ideas, but with a responsible and informed approach.

   SINA has an ongoing Share Repurchase Plan of US$500 million through June 30, 2018, under

  which US$311 million of shares have been repurchased

  o SINA is distributing Weibo shares, with approximately US$1.4 billion of Weibo shares

  distributed to date 7

   SINA¨s Board and management team have demonstrated prudent capital allocation, regularly

  exploring, developing and investing in value-enhancing opportunities to increase business scale,

  diversify business models to generate sustained growth and return capital to shareholders

  2 Based on SINA¨s closing share price on April 17, 2014 and October 6, 2017. Source: Nasdaq.

  3 Based on company data as of September 15, 2017 and Aristeia¨s statement on September 27, 2017.

  4 Based on SINA¨s closing share price on May 29, 2015 and October 6, 2017. Source: Nasdaq.

  5 Source: Absolute Return.

  6 Source: Absolute Return.

  7 Valuation based on Weibo closing share price on October 9, 2017.

  Your Vote Is Important, No Matter How Many or How Few Shares You Own!

  If you have questions about how to vote your shares, please contact:

  INNISFREE M&A INCORPORATED

  Shareholders may call toll-free (from the U.S. and Canada): 877-750-5834

  International shareholders may call: +1-412-232-3651

  Banks and brokers (call collect): 212-750-5833

  Please visit corp.sina.com.cn/eng/AGM/ for more information.

  About SINA

  We are an online media company serving China and the global Chinese communities. Our digital media

  network of SINA.com (portal), SINA.cn (mobile portal), SINA Mobile Apps and Weibo.com (social media)

  enable Internet users to access professional media and user generated content in multi-media formats

  from the web and mobile devices and share their interests to friends and acquaintances.

  SINA.com offers distinct and targeted professional content on each of its region-specific websites and a

  full range of complementary offerings. SINA.cn and SINA Mobile Apps provide news information,

  professional and entertainment content from SINA.com customized for mobile users in WAP (mobile

  browser) and mobile application format. Weibo is a leading social media platform for people to create,

  distribute and discover Chinese-language content. Based on an open platform architecture, Weibo

  allows users to create and post feeds and attach multi-media content, as well as access a wide range of

  organically and third-party developed applications, such as online games.

  Through these properties and other product lines, we offer an array of online media and social media

  services to our users to create a rich canvas for businesses and advertisers to effectively connect and

  engage with their targeted audiences.

  Safe Harbor Statement

  This communication contains forward-looking statements that relate to, among other things, SINA¨s

  expected performance and SINA¨s strategic and operational plans. SINA may also make forward-looking

  statements in the Company¨s periodic reports to the U.S. Securities and Exchange Commission (the

  ^SEC ̄), in its annual report to shareholders, in press releases and other written materials and in oral

  statements made by its officers, directors or employees to third parties. Statements that are not

  historical facts, including statements about the Company¨s beliefs and expectations, are forward-looking

  statements. These forward-looking statements can be identified by terminology such as ^will, ̄

  ^expects, ̄ ^anticipates, ̄ ^future, ̄ ^intends, ̄ ^plans, ̄ ^believes, ̄ ^confidence, ̄ ^estimates ̄ and similar

  statements. Forward-looking statements involve inherent risks and uncertainties. A number of

  important factors could cause actual results to differ materially from those contained in any forward-

  looking statement. Potential risks and uncertainties include, but are not limited to, failure to meet

  internal or external expectations of future performance given the rapidly evolving markets; condition of

  the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the

  Company¨s quarterly operating results; the Company¨s reliance on online advertising sales and value-

  added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption

  of or monetize new features and products; failure to enter and develop the small and medium

  enterprise market by the Company or through cooperation with other parties; failure to successfully

  integrate acquired businesses; risks associated with the Company¨s investments, including equity pick-

  up and impairment; and failure to compete successfully against new entrants and established industry

  competitors. Further information regarding these and other risks is included in SINA¨s annual report on

  Form 20-F for the year ended December 31, 2016 and its other filings with the SEC. Past performance is

  not necessarily indicative of future results. Given these uncertainties, you should not place undue

  reliance on these forward-looking statements. The information in this communication is provided only

  as of the date hereof, and SINA assumes no obligation to update its forward-looking statements in this

  communication or elsewhere, except as required by law.

  Contacts

  Investor Relations

  SINA Corporation

  Phone: 8610-5898 3336

  Email: ir@staff.SINA.com.cn

  Larry Miller / Scott Winter

  Innisfree M&A Incorporated

  Phone: 212-750-5833

  Media

  Ed Trissel / Nick Lamplough

  Joele Frank, Wilkinson Brimmer Katcher

  Phone: 212-355-4449

 






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