SHANGHAI, China—August 18, 2015—SINA Corporation (the “Company” or “SINA”) (NASDAQ: SINA), a leading online media company serving China and the global Chinese communities, today announced its unaudited financial results for the second quarter ended June 30, 2015.

　　Second Quarter 2015 Highlights

　　•Net revenues increased 14% year over year to $213.6 million. Non-GAAP net revenues increased 14% year over year to $211.0 million.

　　•Advertising revenues grew 13% year over year to $176.3 million. Non-advertising revenues were $37.3 million. Non-GAAP non-advertising revenues were $34.7 million.

　　•Net income attributable to SINA was $11.7 million, or $0.19 diluted net income per share attributable to SINA. Non-GAAP net income attributable to SINA was $4.0 million, or $0.06 non-GAAP diluted net income per share attributable to SINA.

　　“We are delighted that SINA has further implemented its vertical and mobile strategies and launched a set of constructive corporate actions to better leverage SINA’s brand equity, capture business opportunities and give momentum to the capital market,” said Charles Chao, Chairman and CEO of SINA. “We have great confidence in the core business of the Company and the long-term growth we could achieve. On the mobile front, we have continually witnessed robust growth in user traffic and improved monetization for the past quarters.” Mr. Chao added.

　　“On the Weibo side, we continued to show strong momentum in both operational and financial fronts. In the second quarter 2015, Weibo recorded a non-GAAP earnings of $10.9 million, well above the street consensus. We are confident that with Weibo’s firm execution in growing user base and engagement, capitalizing on the mobile strategy and leveraging partnership with Alibaba to enable e-commerce transactions, the powerful social media platform and cohesive ecosystem that we have built can better fulfill the needs of users, customers and merchants at various dimensions and can generate sustainable earnings and cash flows and create long-term value to our shareholders.” Mr. Chao concluded.

　　Second Quarter 2015 Financial Results

　　For the second quarter of 2015, SINA reported net revenues of $213.6 million, compared to $187.0 million for the same period last year. Non-GAAP net revenues for the second quarter of 2015 totaled $211.0 million, compared to $184.4 million for the same period last year.

　　Online advertising revenues for the second quarter of 2015 were $176.3 million, compared to $155.8 million for the same period last year. The year-over-year growth in online advertising revenues resulted from an increase of $28.3 million in Weibo advertising and marketing revenues, offset by a decline of $7.9 million in portal advertising revenues.

　　Non-advertising revenues for the second quarter of 2015 were $37.3 million. Non-GAAP non-advertising revenues for the second quarter of 2015 were $34.7 million, compared to $28.6 million for the same period last year. The year-over-year growth in non-GAAP non-advertising revenues was mainly attributable to portal’s new business initiatives and the increases in revenues from Weibo’s game business and membership fees, partly offset by a decrease in Weibo data license revenue.

　　Gross margin for the second quarter of 2015 was 60%, compared to 61% for the same period last year. Advertising gross margin for the second quarter of 2015 was 61%, compared to 59% for the same period last year. Non-advertising gross margin for the second quarter of 2015 was 54%, compared to 67% for the same period last year. The decline in non-advertising margin was primarily due to lower margin contribution of portal’s new business, which is at the early stage of development.

　　Operating expenses for the second quarter of 2015 totaled $134.4 million, compared to $138.6 million for the same period last year. Non-GAAP operating expenses for the second quarter of 2015 totaled $120.1 million, compared to $116.9 million for the same period last year, primarily due to higher personnel costs, partially offset by decrease in sales and marketing expenditures.

　　Loss from operations for the second quarter of 2015 was $6.8 million, compared to $25.2 million for the same period last year. Non-GAAP income from operations for the second quarter of 2015 was $6.0 million, compared to a non-GAAP loss of $5.4 million for the same period last year.

　　Non-operating income for the second quarter of 2015 was $22.8 million, compared to a non-operating income of $31.2 million for the same period last year. Non-operating income for the second quarter of 2015 mainly included: (i) an $18.9 million gain from sale of marketable securities, which is excluded under non-GAAP measure; and (ii) a $5.5 million loss from equity method investment in E-House and reported one-quarter in arrears. Non-operating income for the second quarter of 2014 mainly included: (i) a gain of $29.1 million from Tencent's acquisition of a 15% equity interest in Leju, a subsidiary of E-House, on a fully diluted basis from E-House; and (ii) a $6.8 million loss from the change in fair value of investor option liability in connection with Alibaba's investment in Weibo.

　　Net income attributable to SINA for the second quarter of 2015 was $11.7 million, compared to $16.6 million for the same period last year. Diluted net income per share attributable to SINA for the second quarter of 2015 was $0.19, compared to $0.25 for the same period last year. Non-GAAP net income attributable to SINA for the second quarter of 2015 was $4.0 million, compared to $12.1 million for the same period last year. Non-GAAP diluted net income per share attributable to SINA for the second quarter of 2015 was $0.06, compared to $0.17 for the same period last year.

　　As of June 30, 2015, SINA’s cash, cash equivalents and short-term investments totaled $1.9 billion, compared to $2.2 billion as of December 31, 2014. The decrease in cash, cash equivalents, and short-term investments was mainly due to the new investments made in the second quarter of 2015. For the second quarter of 2015, net cash provided by operating activities was $121.4 million, capital expenditures totaled $12.8 million, and depreciation and amortization expenses amounted to $9.9 million.

　　Other Developments

　　On April 11, 2014, the Company announced the adoption of a share repurchase program whereby SINA is authorized to repurchase its own ordinary shares with an aggregate value of up to $500 million. As of May 31, 2015, the expiration date of the program, the Company has repurchased approximately 8.1 million shares under the program for approximately $311 million in cash.

　　On June 1, 2015, the Company announced that it has entered into a legally binding subscription agreement with Charles Chao, Chairman and CEO of the Company, for the issuance and sale of 11,000,000 newly issued ordinary shares of the Company to Mr. Chao for a total purchase price of approximately $456 million in cash. The per share purchase price is $41.49, representing the average closing trading price of SINA’s ordinary shares for the 30 trading days ended May 29, 2015. The closing is expected to take place upon satisfaction of customary closing conditions. The shares subscribed under this transaction will be subject to a contractual lock-up restriction for six months after the closing.

　　On June 19, 2015, the Company announced that it has joined a consortium with respect to the proposed going-private transaction of E-House (China) Holdings Limited (“E-House”). To effectively execute its vertical strategy, the Company has agreed that should the transaction be completed, the Company will exchange all the E-House shares it beneficially owns (including shares acquired in the going-private transaction of E-House) upon the completion of the transaction with certain number of ordinary shares of Leju held by then E-House, based on an exchange ratio determined in accordance with a mutually agreed formula.

　　Non-GAAP Measures

　　This release contains the following non-GAAP financial measures: non-GAAP net revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin, non-GAAP operating expenses, non-GAAP income (loss) from operations, non-GAAP net income attributable to SINA and non-GAAP diluted net income per share attributable to SINA. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company’s financial performance prepared in accordance with U.S. GAAP. The Company’s non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures.

　　The Company’s non-GAAP financial measures exclude recognition of deferred revenues in relation to the equity investment in E-House, stock-based compensation, amortization of intangible assets net of tax, adjustment for GAAP to non-GAAP reconciling items on the share of equity method investments, gain (loss) on the sale, deemed disposal and impairment on business, investment and non-controlling interest in a subsidiary, change in fair value of investor option liability, adjustment for GAAP to non-GAAP reconciling items for the gain (loss) attributable to non-controlling interests and amortization of convertible debt issuance cost. The Company’s management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company’s ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company’s current financial results with the Company’s past financial results in a consistent manner, and (ii) in understanding and evaluating the Company’s current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gains/losses and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

　　Use of non-GAAP financial measures has limitations. The Company’s non-GAAP financial measures do not include all income and expense items that affect the Company’s operations. They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company’s financial results prepared in accordance with U.S. GAAP. Reconciliations of the Company’s non-GAAP measures to the nearest comparable GAAP measures are set forth in the section below titled “Unaudited Reconciliation of Non-GAAP to GAAP Results.”

　　Conference Call

　　SINA will host a conference call from 10:10 p.m. – 10:50 p.m. Eastern Time on August 18, 2015 (or 10:10 a.m. – 10:50 a.m. Beijing Time on August 19, 2015) to present an overview of the Company’s financial performance and business operations. A live webcast of the call will be available through the Company's corporate website at corp.sina.com.cn. The conference call can be accessed as follows:

　　US:+1 845 675 0437

　　Hong Kong:+852 3018 6771

　　China:+400 620 8038

　　International:+65 6713 5090

　　Passcode for all regions:11310415

　　A replay of the conference call will be available through morning Eastern Time August 27, 2015. The dial-in number is +61 2 8199 0299. The passcode for the replay is 11310415.

　　About SINA

　　We are an online media company serving China and the global Chinese communities. Our digital media network of SINA.com (portal), SINA mobile (mobile portal and mobile apps) and Weibo (social media) enables Internet users to access professional media and user generated content in multi-media formats from desktop personal computers and mobile devices and share their interests with friends and acquaintances.

　　SINA.com offers distinct and targeted professional content on each of its region-specific websites and a full range of complementary offerings. Our mobile portal, SINA.cn, provides news information and entertainment content from SINA.com customized for mobile users in WAP (mobile browser) and mobile application format. Weibo is a leading social media platform for people to create, distribute and discover Chinese-language content. Based on an open platform architecture, Weibo allows users to create and post feeds up to 140 Chinese characters and attach multi-media content, as well as access a wide range of organically and third-party developed applications, such as online games.

　　Through these properties and other product lines, we offer an array of online media and social media services to our users to create a rich canvas for businesses and advertisers to effectively connect and engage with their targeted audiences.

　　Safe Harbor Statement

　　This press release contains forward-looking statements that relate to, among other things, SINA’s expected financial performance and SINA’s strategic and operational plans (as described, without limitation, in quotations from management in this press release). SINA may also make forward-looking statements in the Company’s periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “confidence,” “estimates” and similar statements. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to SINA’s limited operating history in certain new businesses; condition of the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the Company’s quarterly operating results; the Company’s reliance on online advertising sales and value-added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and MVAS products; failure to enter and develop the small and medium enterprise market by the Company or through cooperation with other parties, such a Alibaba; the Company’s reliance on mobile operators in China to provide MVAS and changes in mobile operators' policies for MVAS in China; failure to successfully integrate acquired businesses; risks associated with the Company’s investments, including equity pick-up and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA’s annual report on Form 20-F for the year ended December 31, 2014 and other filings with the Securities and Exchange Commission.

　　Contact:

　　Investor Relations

　　SINA Corporation

　　Phone: +86 10 5898 3336

　　Email: ir@staff.sina.com.cn