SHANGHAI, China—November 12, 2013—SINA Corporation (the “Company” or “SINA”) (NASDAQ GS: SINA), a leading Internetmedia company serving China and the global Chinese communities, today announced its unaudited financial results for the thirdquarter ended September 30, 2013.

　　ThirdQuarter 2013 Highlights

　　•Net revenues increased21% year over year to $184.6 million. Non-GAAP net revenuesincreased22% year over year to $179.9 million, reaching the high end of the Company’s guidance between $176.0 million and $180.0 million.

　　•Advertising revenues grew 26% year over year to $151.6 million, within the Company’s guidance between $151.0 million and $153.0 million.

　　•Non-advertising revenues increased 4% year over year to $33.1 million. Non-GAAP non-advertising revenues increased 5% year over year to $28.4 million, exceedingthe Company’s guidance between $25.0 million and $27.0 million, mainly driven by the growth of Weibovalue-added Services (“Weibo VAS”) revenues.

　　•Net income attributable to SINA grew 157% year over year to $25.4million, or $0.37diluted net incomeper share attributable to SINA. Non-GAAP net income attributable to SINA grew 144% year over year to $28.5 million, or $0.42 non-GAAP diluted net income per share attributable to SINA.

　　Highlights for the Nine Months Ended September 30, 2013

　　•Net revenues increased20% year over year to $468.1 million. Non-GAAP net revenuesincreased21% year over year to $454.0million.

　　•Advertising revenues grew 21% year over year to $366.4 million.

　　•Non-advertising revenues increased 16% year over year to $101.7 million. Non-GAAP non-advertising revenues increased 19% year over year to $87.6 million.

　　•Net income attributable to SINAwas $0.7 million, or less than $0.01 diluted net loss per share attributable to SINA. Non-GAAP net income attributable to SINA was $44.3million, compared to $1.4 million for the same period last year. Non-GAAP diluted net income per share attributable to SINAwas $0.65, compared to$0.01 for the same period last year.

　　“We are pleased with our results for the third quarter with significant growth in profitability driven primarily by strong momentum in Weibo monetization,”said Charles Chao, Chairman and CEO of SINA. “We are at the dawn of leveraging user behaviors to provide more interesting and relevant advertising and services. Our efforts to diversify Weibo’smonetization while continuing to invest and innovateSINA’sofferings are seeing not only revenue accelerationbut also continuingprofit margin expansion.”

　　Financial Results

　　For the third quarter of 2013, SINA reported net revenues of $184.6 million, compared to $152.4 million for the same period last year. Non-GAAP net revenues for the third quarter of 2013 totaled $179.9million, compared to $147.7 million for the same period last year.

　　Online advertising revenues for the thirdquarter of 2013 were $151.6 million, compared to$120.6million for the same period last year.Weibo advertising revenues for the third quarter of 2013 grew 125% year over year to $43.7 million. Non-advertising revenues for the third quarter of 2013 totaled $33.1 million, compared to $31.8 million for the same period last year. Non-GAAP non-advertising revenues for the third quarter of 2013 totaled $28.4 million, compared to $27.1 million for the same period last year. WeiboVAS revenues, which include revenue share from web games and Weibo membership fees,grew121% year over yearto $9.7 million.

　　Net revenues for thenine months ended September 30, 2013 were $468.1 million, compared to $390.2 million for the same period last year. Non-GAAP net revenues for the nine months ended September 30, 2013 totaled $454.0 million, compared to $376.1 million for the same period last year. Advertising revenues for the nine months ended September 30, 2013 totaled $366.4 million, compared to $302.3 millionfor the same period last year. Non-GAAP non-advertising revenuesfor the nine months ended September 30, 2013 were $87.6 million, compared to $73.9 million for the same period last year, mainly due to the increase inWeibo VAS revenues, partially offset by the decrease in MVAS revenues.

　　Gross margin for the thirdquarter of 2013was64%, compared to 54%for the same period last year. Advertising gross margin was 64%, compared to 55% for the same period last year. Non-GAAP advertising gross margin increased to 64%, up from56% for the same period last year,reflecting SINA’s efforts to scale its core advertising businessprofitably. Non-advertising revenue gross margin for the third quarter of 2013 was64%, compared to51% for the same period last year. Non-GAAP non-advertising revenue gross margin for the third quarter of 2013increased to58%, up from43% for the same period last year,primarily due to the shift in revenue mix from low margin MVAS to higher margin Weibo VAS.

　　Gross margin for the nine months ended September 30, 2013 was 57%, compared to 52% for the same period last year. Non-GAAP advertising gross margin was 58% for the nine months ended September 30, 2013, compared to52% for the same period last year, reflecting the Company’s efforts to scale itsadvertising business profitably. Non-GAAP non-advertising revenue gross margin for the nine months ended September 30, 2013was 52%, up from 44% for the same period last year, primarily due to the shift in revenue mix from low margin MVAS to higher margin Weibo VAS.

　　Operating expenses for the third quarter of 2013 totaled $94.9million, compared to $79.2million for the same period last year. Non-GAAP operating expenses for the third quarter of 2013totaled $90.5million, compared to $73.7 million for the same period last year.The increase in non-GAAP operating expenseswas primarily due to higher personnel costsand increase in marketing expenditures.

　　Operating expenses forthe nine months ended September 30, 2013 were $271.9 million, compared to $216.2 million for the same period last year. Non-GAAP operating expenses forthe nine months ended September 30, 2013 were $235.7 million, compared to $204.6 million for the same period last year, mainly due toincrease in personnel costsarising from additional headcount and general salary increases, as well as highermarketing expenditures.

　　Income from operations for the third quarter of 2013 was $23.2million, compared to$3.8millionfor the same period last year. Non-GAAPincomefrom operations for the third quarter of 2013 was $23.4million, compared to$5.4millionfor the same period last year.

　　Loss from operations for the nine months ended September 30, 2013 was $4.9 million, compared to $14.1 million for the same period last year. Non-GAAP income from operations for the nine months ended September 30, 2013 was $23.0 million, comparedto a non-GAAP loss from operations of $14.2 million.

　　Non-operating incomefor the thirdquarter of 2013was $7.7million, compared to $8.3million for the same period last year. Non-operating income for the thirdquarter of 2013 included $3.2 million, or $5.7 million on a non-GAAP basis, in earningsfrom equity investments,which were accounted for under the equity-method accounting and reported on a one-quarter lagging basis.

　　Non-operating incomefor the nine months ended September 30, 2013was $11.3million, compared to $45.2 million for the same period last year. Non-operating income for the ninemonths ended September 30, 2013 included $6.0 million, or $14.7 million on a non-GAAP basis, in earnings from equity investments, which were accounted for under the equity-method accounting and reported on a one-quarter lagging basis.

　　Net income attributable to SINA for the third quarter of 2013 was $25.4million, compared to$9.9 million for the same period last year. Diluted netincome per share attributable to SINA for the thirdquarter of 2013 was $0.37, compared to $0.14for the same period last year. Non-GAAP net income attributable to SINA for the third quarter of 2013 was $28.5million, compared to$11.7million for the same period last year. Non-GAAP diluted net income per share attributable to SINA for the thirdquarter of 2013 was $0.42, compared to $0.17for the same period last year.

　　Net income attributable to SINA for the nine months ended September 30, 2013 totaled $0.7 million, or less than $0.01 diluted net loss per share attributable to SINA, compared to $29.4 million, or $0.43 diluted net income per share attributable to SINA for the same period last year. Non-GAAP net income attributable to SINA forthe nine months ended September 30, 2013, was $44.3 million, or $0.65 diluted net income per share, compared to $1.4 million, or $0.01 non-GAAP diluted net income per share, for the same period last year.

　　As of September 30 2013, SINA’s cash, cash equivalents and short-term investments totaled $1,217.9million, compared to $713.6 million as of December 31, 2012.The increase in cash, cash equivalents and short-term investments was mainly due to the net cash received fromAlibabaforitsinvestment in Weibo in the prior quarter. For the thirdquarter of 2013, cash providedby operating activities was $12.3million, capital expenditures totaled $24.3million and depreciation expenses amounted to $8.6million.

　　Business Outlook

　　SINA estimates that its non-GAAP net revenues for the fourth quarter of 2013 will be between $190million and $194million, including advertising revenues to be between $160million and $162million and non-GAAP non-advertising revenues to be between $30million and $32million. Non-GAAP net revenues and non-GAAP non-advertising revenues exclude the recognition of $4.7 million in deferred license revenues related to SINA’s equity investment in E-House/CRIC.

　　Non-GAAP Measures

　　This release contains the following non-GAAP financial measures:non-GAAP net revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin,non-GAAP gross profit, non-GAAP operating expenses, non-GAAP income/(loss) from operations, non-GAAP income/(loss) from equity investments, non-GAAP net income/(loss) attributable to SINA and non-GAAP diluted net income/(loss) per share attributable to SINA. These non-GAAP financial measuresshould be considered in addition to,not as a substitute for, measures of the Company’s financial performance prepared in accordance with U.S. GAAP. The Company’s non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures.Reconciliations of the Company’s non-GAAP measures to the nearest GAAP measures are set forth in the section below titled “Unaudited Reconciliation of Non-GAAP to GAAP Results.”

　　The Company’s non-GAAP financial measures exclude share-based compensation, amortization of intangible assets, recognition of deferred revenue in relation to the CRIC Transactionand gain/loss resulting from the disposal, purchase or impairment of a business, investment or non-controlling interest in a subsidiary, change in fair value of investor optionsliabilityand tax provision on amortization of intangible assets.The Company’s management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company’s ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Companybelieves that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company’s current financial results with the Company’s past financial results in a consistent manner, and (ii) in understanding and evaluating the Company’s current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gains/losses and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

　　Use of non-GAAP financial measures has limitations. The Company’s non-GAAP financial measures do not include all income and expense items that affect the Company’s operations. They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company’s financial results prepared in accordance with U.S. GAAP.

　　Conference Call

　　SINA will host a conference call at 8 p.m. EasternTime on November 12, 2013 (or 9a.m. Beijing Time on November 13, 2013) to present an overview of the Company’s financial performance and business operations. A live webcast of the call will be available through the Company's corporate website at corp.sina.com. The conference call can be accessed as follows:

　　US:+1 845 675 0438

　　Hong Kong:+852 3051 2745

　　Passcode for all regions: 96197754

　　A replay of the conference call will be available through midnight Eastern Time November19, 2013. The dial-in number is +61 2 8199 0299. The passcode for the replay is 96197754.

　　About SINA

　　SINA is an Internetmedia company serving China and the global Chinese communities. Our digital media network of SINA.com(portal), Weibo.com (social media),SINA.cn (mobile portal) and other mobile applications, enable Internet users to access professional media and user generated content in multi-media formats from the web and mobile devices and share their interests with friends and acquaintances.

　　SINA.com offers distinct and targeted professional content on each of its region specific websites and a range of complementaryofferings. Based onan open platform architecture to host organically developed and third-party applications, Weibo is a form of social media,featuring microblogging services and social networking services that allow users to connect and shareinformation anywhere, anytimeand with anyone on the platform.SINA.cn provides information and entertainment content from SINA portalcustomized for mobile (WAP) users. We have also developed a broad range of mobile apps, such as SINA News, SINA Sports, SINA Finance and SINA Entertainment to complement our mobile offering.

　　Through these properties and other product lines, SINA offers an array of online media and social networking servicesto its users to create a rich canvas for businesses and advertisers to connect and engage with their targeted audiences. SINAgenerates the majority of its revenues from online advertising, MVAS and fee-based services.

　　Safe Harbor Statement

　　This press release contains forward-looking statements that relate to, among other things, SINA’s expected financial performance and SINA’s strategic and operational plans (as described, without limitation, in the “Business Outlook” section and in quotations from management in this press release). SINA may also make forward-looking statements in the Company’s periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited toSINA’s limited operating history in certain new businesses; the global financial and credit market crisis and its impact on the Chinese economy; the uncertain regulatory landscape in China; fluctuations in the Company’s quarterly operating results; the Company’s reliance on online advertising sales and MVAS for a majority of its revenues;failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and MVAS products;failure to enter anddevelop the small and medium enterprise market by the Company or through cooperation with other parties, such a Alibaba; the Company’s reliance on mobile operators in China to provide MVAS andchanges in mobile operators' policies for MVAS in China; failure to successfully integrate acquired businesses; risks associated with the Company’s investments, including equity pick-up and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA’s annual report on Form 20-F for the year ended December 31, 2012 and other filings with the Securities and Exchange Commission.

　　Contact:

　　Investor Relations

　　SINA Corporation

　　Phone: 8610-82628888 x 3112

　　Email: ir@staff.sina.com.cn