SHANGHAI, China – November 7, 2012—SINA Corporation (NASDAQ GS: SINA), a leading online media company serving China and the global Chinese communities, will announce its unaudited financial results for the third quarter 2012 after the close of market on Thursday, November 15, 2012. Following the announcement, SINA's management team will host a conference call from 8p.m. –9p.m. Eastern Time on November 15, 2012 (or 9a.m. –10a.m. Beijing Time on November 16, 2012) to present an overview of the Company's financial performance and business operations.

　　A live webcast of the call will be available through the Company's corporate website at corp.sina.com. Dial-in to the conference call can be accessed as follows:

　　US:+1 646 254 3515

　　Hong Kong:+852 3051 2745

　　Passcode for all regions: 66183734

　　A replay of the conference call will be available through midnight Eastern Time, November 22, 2012. The dial-in number is +61 2 8199 0299. The pass code for the replay is 66183734.

　　About SINA

　　We are an online media company serving China and the global Chinese communities. Our digital media network of SINA.com (portal), SINA.cn (mobile portal) and Weibo.com (social media) enable Internet users to access professional media and user generated content (“UGC”) in multi-media formats from the web and mobile devices and share their interests to friends and acquaintances.

　　SINA.com offers distinct and targeted professional content on each of its region specific websites and a range of complementary offerings. SINA.cn provides information and entertainment content from SINA portal customized for WAP users. Based on an open platform architecture to host organically developed and third-party applications, Weibo.com is a form of social media, featuring microblogging services and social networking services that allow users to connect and share information anywhere, anytime and with anyone on our platform.

　　Through these businesses and properties and other business lines, we offer an array of services including mobile value added services (“MVAS”), online video, music streaming, online games, photo sharing, blog, email, classified listings, fee-based services, e-commerce and enterprise services. We generate the majority of our revenues from online brand advertising, MVAS and fee-based services.

　　Safe Harbor Statement

　　This announcement contains forward-looking statements that relate to, among other things, SINA’s strategic and operational plans. SINA may also make forward-looking statements in the Company’s periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in its proxy statements, in its offering circulars and prospectuses, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. SINA assumes no obligation to update the forward-looking statements in this release and elsewhere. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA’s limited operating history, the uncertain regulatory landscape in the People’s Republic of China, including how the new EIT will be implemented, the changes by mobile operators in China to their policies for MVAS, the Company’s ability to develop and market other MVAS products, fluctuations in quarterly operating results, the Company’s reliance on online advertising sales and MVAS for a majority of its revenues, the Company’s reliance on mobile operators in China to provide MVAS, any failure to successfully develop and introduce new products and any failure to successfully integrate acquired businesses. Further information regarding these and other risks is included in SINA’s Annual Report on Form 20-F for the year ended December 31, 2011 and its other filings with the Securities and Exchange Commission.

　　Contact:

　　Cathy Peng

　　SINA Corporation

　　Phone: 8610-82628888 x 3112

　　Email: ir@staff.sina.com.cn