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SINA Launches News Site in English to Provide Timely China News and Content to the International Community

  Shanghai, China-- (PR Newswire)!May 16, 2008!SINA Corporation (SINA) , the leading Internet portal in China today announced that it has officially launched its English news site ( provide timely China related news and other content service in English. The new site is intended to provide comprehensive coverage of current events in China for an international audience utilizing SINA¨s core competence in online media space.

  The recent major earthquake in Sichuan Province in China has caught wide attention among global communities. SINA¨s newly launched English site has been providing a full coverage of the earthquake and the current rescue efforts by Chinese government and Chinese people. The site also provides contact information for overseas organizations and individuals who wish to make donations or contributions to the victims of the quake.

  ^It was truly a massive tragedy. We have chosen to launch our English news site now as we would like to provide up-to-minute coverage of the earthquake for overseas people who are concerned about the tragedy and easy access for those who wish to show their love and care or make their contributions. ̄ said Charles Chao, President and CEO of SINA. ^Over the longer term, we intend to make this site a window for international communities to have an easy access to China related information and to have better understanding about modern China. ̄

  SINA will also cover the upcoming Beijing Olympic Games in English through this newly launched site.

  About SINA

  SINA Corporation (Nasdaq: SINA) is a leading online media company and mobile value-added service provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, the Company provides services through five major business lines including (online news and content), SINA Mobile (mobile value-added services or ^MVAS ̄), SINA Community (Web 2.0-based services and games), (search and enterprise services) and SINA E-Commerce (online shopping). Together these business lines provide an array of services including region-focused online portals, MVAS, search and directory, interest-based and community-building channels, free and premium email, blog services, audio and video streaming, online games, classified listings, fee-based services, e-commerce and enterprise e-solutions.

  Safe Harbor Statement

  This announcement contains forward-looking statements that relate to, among other things, SINA¨s strategic and operational plans. SINA may also make forward-looking statements in the Company¨s periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in its proxy statements, in its offering circulars and prospectuses, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. SINA assumes no obligation to update the forward-looking statements in this release and elsewhere. Statements that are not historical facts, including statements about the Company¨s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA¨s limited operating history, the uncertain regulatory landscape in the People¨s Republic of China, including how the new EIT will be implemented, the changes by mobile operators in China to their policies for MVAS, the Company¨s ability to develop and market other MVAS products, fluctuations in quarterly operating results, the Company¨s reliance on online advertising sales and MVAS for a majority of its revenues, the Company¨s reliance on mobile operators in China to provide MVAS, any failure to successfully develop and introduce new products and any failure to successfully integrate acquired businesses. Further information regarding these and other risks is included in SINA¨s Annual Report on Form 10-K for the year ended December 31, 2006 and its other filings with the Securities and Exchange Commission.


  Cathy Peng

  SINA Corporation

  Phone: 8610-82628888 x 3112


  Tyler Wilson

  The Ruth Group

  Phone: 1-646-536-7018


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