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SINA TO ATTEND THE PIPER JAFFRAY & CHINAVENTURE INVESTMENT CONFERENCE

  Shanghai, China -- March 5, 2008!SINA Corporation (Nasdaq: SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, today announced that it is scheduled to attend the Piper Jaffray & ChinaVenture Investment Conference in Shanhai on Tuesday, March 11, 2008. Herman Yu, SINA¨s Chief Financial Officer, will speak at the `China Online Advertising¨ panel.

  Date: Tuesday, March 11, 2008

  Time: 2:30PM Local Time

  Place: JW Marriott Hotel at Tomorrow Square, Shanghai, China

  About SINA

  SINA Corporation (NASDAQ: SINA) is a leading online media company and value-added information service (VAS) provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA provides services through five major business lines including SINA.com (online news and content), SINA Mobile (mobile value-added services), SINA Community (community-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping). Together these provide an array of services including region-focused online portals, mobile value-added services, search and directory, interest-based and community-building channels, free and premium email, online games, virtual ISP, classified listings, fee-based services, e-commerce and enterprise e-solutions.

  Safe Harbor Statement

  This announcement contains forward-looking statements that relate to, among other things, SINA's strategic and operational plans. SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in its proxy statements, in its offering circulars and prospectuses, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. SINA assumes no obligation to update the forward-looking statements in this release and elsewhere. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA's limited operating history, the uncertain regulatory landscape in the People's Republic of China, the changes by mobile operators in China to their policies for MVAS, the Company's ability to develop and market other MVAS products, fluctuations in quarterly operating results, the Company's reliance on online advertising sales and MVAS for a majority of its revenues, the Company's reliance on mobile operators in China to provide MVAS, any failure to successfully develop and introduce new products and any failure to successfully integrate acquired businesses. Further information regarding these and other risks is included in SINA's Annual Report on Form 10-K for the year ended December 31, 2006 and its other filings with the Securities and Exchange Commission.

  Contact:

  Cathy Peng

  SINA Investor Relations

  Phone: +8610-82628888 x 3112

  E-mail: ir@staff.sina.com.cn

  Tyler Wilson

  The Ruth Group

  Phone: 1-646-536-7018

  Email:twilson@theruthgroup.com

 






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