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SINA CORPORATION TO REPORT Q3 2007 FINANCIAL RESULTS ON NOVEMBER 14, 2007

  Shanghai, China C November 7, 2007!SINA Corporation (Nasdaq: SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, will announce its unaudited financial results for the quarter ended September 30, 2007 on Wednesday November 14, 2007 after the close of market. Following the announcement, SINA's management team will host a conference call at 8:00 p.m. Eastern Time to present an overview of the Company's financial performance and business operations.

  A live Webcast of the call will be available from 8:00 p.m. C 9:00 p.m. ET on Wednesday, November 14, 2007 (9: 00 a.m. C 10: 00 a.m. Beijing Time on November 15, 2007). The call can be accessed through the Company's corporate web site at corp.sina.com. A dial-in to the conference is also available. The number is +1-617-801-9702 and the pass code is 28234550.

  A replay of the conference call will be available through November 21, 2007 at midnight eastern time. The dial-in number is +1-617-801-6888. The pass code for the replay is 68274564.

  About SINA

  SINA Corporation (Nasdaq: SINA) is a leading online media company and value-added information service provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, the Company provides services through five major business lines including SINA.com (online news and content), SINA Mobile (mobile value-added services or ^MVAS ̄), SINA Community (Web 2.0-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping). Together these business lines provide an array of services including region-focused online portals, MVAS, search and directory, interest-based and community-building channels, free and premium email, blog services, audio and video streaming, online games, classified listings, fee-based services, e-commerce and enterprise e-solutions.

  Safe Harbor Statement

  This announcement contains forward-looking statements that relate to, among other things, SINA's strategic and operational plans. SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in its proxy statements, in its offering circulars and prospectuses, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. SINA assumes no obligation to update the forward-looking statements in this release and elsewhere. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA's limited operating history, the uncertain regulatory landscape in the People's Republic of China, the changes by mobile operators in China to their policies for MVAS, the Company's ability to develop and market other MVAS products, fluctuations in quarterly operating results, the Company's reliance on online advertising sales and MVAS for a majority of its revenues, the Company's reliance on mobile operators in China to provide MVAS, any failure to successfully develop and introduce new products and any failure to successfully integrate acquired businesses. Further information regarding these and other risks is included in SINA's Annual Report on Form 10-K for the year ended December 31, 2006 and its other filings with the Securities and Exchange Commission.

  Contact:

  Cathy Peng

  SINA Corporation

  Phone: 8610-82628888 x 3112

  E-mail: ir@staff.sina.com.cn

  David Pasquale

  The Ruth Group

  Phone: 1-646-536-7006

  Email:dpasquale@theruthgroup.com

 






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