SHANGHAI, China --(PR Newswire) October 31, 2005 --SINA Corporation (Nasdaq:SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, will announce its financial results for the quarter ended September 30, 2005 on Thursday, November 3rd, 2005 after the close of market. Following the announcement, SINA's management team will host a conference call at 8:00 p.m. Eastern Time to present an overview of the Company's financial performance and business operations.

　　The dial-in number for the call is 617-801-9711. The pass code is 75243434. A live Webcast of the call will be available from 8:00 p.m. – 9:00 p.m. ET on Thursday, November 3rd, 2005 (9:00 a.m. – 10:00 a.m. Beijing Time on November 4th, 2005). The call can be accessed through the Company's corporate web site at corp.sina.com.

　　A replay of the conference call will be available through November 10th at midnight eastern time. The dial-in number is 617-801-6888. The pass code for the replay is 67431389.

　　About SINA

　　SINA Corporation (NASDAQ: SINA) is a leading online media company and value-added information service (VAS) provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA provides services through five major business lines including SINA.com (online news and content), SINA Mobile (mobile value-added services), SINA Online (community-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping and auctions). Together these provide an array of services including region-focused online portals, mobile value-added services, search and directory, interest-based and community-building channels, free and premium email, online games, virtual ISP, classified listings, fee-based services, e-commerce and enterprise e-solutions.

　　To learn more about SINA, please check out our corporate website at corp.sina.com

　　Contact:

　　SINA Corporation

　　Chen Fu, (86-21) 62895678 ext. 6089

　　fuchen@staff.sina.com

　　or

　　The Ruth Group

　　Denise Roche, 646/536-7008

　　droche@theruthgroup.com