Shanghai, China -- (PRNewswire)—October 6, 2003—SINA Corporation (Nasdaq: SINA - News), China's leading online media and entertainment company and provider of mobile value-added services for China and for global Chinese communities, announced that on October 2, 2003 it filed a shelf registration statement on Form S-3 with the United States Securities and Exchange Commission (SEC) to register for resale its Zero Coupon Convertible Subordinated Notes due 2023, issued in July 2003 in a private placement, and the ordinary shares into which the notes are convertible.

　　The registration statement relating to these securities has been filed with the SEC, but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective except in reliance on an exemption from the registration requirements of the Securities Act of 1933.

　　This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such state.

　　About SINA

　　SINA Corporation (FKA: SINA.com) (Nasdaq: SINA) is a leading online media company and value-added information service ("VAS") provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA operates three major business lines including SINA.com (online media and entertainment service), SINA Online (consumer fee-based online and wireless VAS) and SINA.net (small and medium-sized enterprises VAS), providing an array of services including online portals, premium email, wireless short messaging, virtual ISP, search, classified information, online games, e-commerce, e-learning and enterprise e- solutions.

　　Safe Harbor Statement

　　This announcement may contain forward-looking statements. SINA may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in its annual report to shareholders, in its proxy statements, in its offering circulars and prospectuses, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA's historical losses, its limited operating history, the uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on wireless short messaging service and online advertising sales for a majority of its revenues, the Company's reliance on mobile operators in China to provide wireless short messaging service, any failure to successfully develop and introduce new products and any failure to successfully integrate acquired businesses. Further information regarding these and other risks is included in SINA's Registration Statement on Form S-3 filed on October 2, 2003 and its other filings with the Securities and Exchange Commission.